ROLLS-ROYCE MOTOR CARS
beijing jinbao street rolls-royce 4s store

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"true minimalism is not only the visual beauty presented externally, but also the sense of experience in a substantial sense."

the overall space design of the rolls-royce 4s store on jinbao street in beijing is inspired by luxury boutiques. it condenses the ultimate aesthetics into the square inches of the space and draws the model display and luxury experience into a unique and graceful way. journey.

the design details of the showroom demonstrate rolls-royce’s pursuit of extraordinary texture and high-end quality. through different decoration combinations:

① the walls are covered with wood veneer and customized storage, making the store space more transparent and bright;

② different lighting atmospheres tell unique stories of different models.

③ use a multi-dimensional approach to provide customers with a more refined, luxurious and superior high touch experience.


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▲ pictures from apple store retail stores and new energy vehicle retail stores


feelings are the most honest! every design detail serves the feeling...

in terms of space color selection, solid wood color can bring warmth and comfort to the interior and create a relaxing environment. just like the simple style that apple stores always use, simple wood veneer, minimalist design techniques, and very particular attention to details. natural logs use their authentic colors and textures to convey a tolerant and soft space experience, which is also in line with the brand's humanistic spirit.



01 the "visual hub" of space

in contemporary space systems, wood veneer and parapet systems are not only the coordination of texture and details, but also the rendering and expression of space atmosphere, showing their important role as a visual hub.

the color is mainly wood color. the natural color advantage can bring a sense of warmth to people. at the same time, the wood veneer has higher color saturation and texture, which can show the detailed texture of the wood. every detail is from the inside out. it exudes extraordinary temperament and beauty.




wainscoting as spatial texture

can be regulated and changed


the wall panels are customized according to the functional requirements of the space. the culture and creativity carried by the materials and exquisite craftsmanship are the space advantages brought by the wall panels.

through the independent innovation of wood veneer texture splicing, the extreme symmetry of the upper and lower, left and right textures, while the fixed ceiling and floor in the space echo, and the wood veneer of the parapet is unified with the space atmosphere, creating a minimalist visual experience, exquisite texture oil but life.


LARBOEWAN's pursuit of fixed installation technology can be said to be "careful about every detail, and every detail must be scrutinized." in order to maintain the simplicity and elegance of the passage system, display cabinets are embedded on the parapet wall to make the space flow more transparent and clear.

the core of the user experience is the product itself, and the space is arranged around them.



02 "precise control" of craftsmanship

in LARBOEWAN's advanced customization, the requirements for craftsmanship are extremely strict. from original wood to exquisite walls, what is required is the highest level of creativity, skill and concentration and patience.



continuing the perceptual experience of vision and touch, LARBOEWAN relies on its precise control of fixed customization scales to achieve the ultimate in seamless craftsmanship of wood veneer curved crafts, curved surface crafts and embedded electrical appliances, greatly enhancing the details of the space.

everything can be traced back to a series of issues such as quality, space, material, proportion, lighting and ritual.


03 "perfect details" on the wall



the display screen embedded in the wall is related to the soft furnishings around the space, and the personalized graffiti paintings emphasize the rolls-royce as the centerpiece.

the simple and high-end vision penetrates the experience, returns to the space itself, and pays more attention to people's experience and belonging.






the transparent floor-to-ceiling glass wall uses light, shadow and meaning to construct the relationship between nature and space, bringing a more open feeling.

when time examines the art of space with the beauty of form, it also hopes to use moments to enrich people's perception of the real world.





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